Home / Digital Advertising & Marketing Glossary
302 Redirect
360 Marketing Campaigns
404 Error
A/B Testing
Abandoned Cart
Above the Fold
Acceptable Spam Report Rate
Account Based Marketing (ABM)
Ad Copy
Ad Creative
Ad Extension
Ad Group
Ad Network
Ad Rank
Ad Server
Ad Targeting
Ads.txt
AdSense
Advertising Agency
Advertising Budget
Advertorial
Affiliate Marketing
Affiliate Network
Agency of Record
Agency Trading Desk
Agile Marketing
AI Marketing
AI Prompt
Alt Tag
Alt Text
Anchor Text
Annual Contract Value (ACV)
Annual Recurring Revenue
Anti-Spam Laws
Application Programming Interface (API)
Ask Me Anything (AMA)
Attribution Model
Audience
Audience Segmentation
Automated Guaranteed
Autoresponder
Average Open Rate
Average Order Value (AOV)
Average Revenue Per Account (ARPA)
Average Revenue Per User (ARPU)
B2C (Business to Consumer) Marketing
B2G (Business to Government) Marketing
Backlink
Banner Ad
Banner Blindness
BBC Email
Behavioral Marketing
Behavioral Segmentation
Behavioral Targeting
Below the Fold
Big Data
Billboard Marketing
BIMI
Bing Ads
Black Hat SEO
Blog
Blogging
Blue Ocean Strategy
Body Copy
Bottom of Funnel (BOFU)
Bounce Back Email
Bounce Rate
Bounced Email
Brand
Brand Ambassador
Brand Awareness
Brand Equity
Brand Evangelist
Brand Exposure
Brand Identity
Brand Image
Brand Influencer
Brand Integration
Brand Loyalty
Brand Management
Brand Manager
Brand Mention
Brand Narrative
Brand Personality
Brand Positioning
Brand Recall
Brand Recognition
Brand Reputation
Brand Salience
Brand Tone
Brand Value
Brand Value Proposition
Brand Voice
Branding
Breadcrumbs
Broad Match
Broadcast Text Message
Brochure
Browser
Browser Extension
Budget, Authority, Need, Time (BANT)
Bulk Email
Bundling
Business Email Compromise
Business Pitch
Business Proposal
Buyer Persona
CAN-SPAM Act
Canada's Anti-Spam Law (CASL)
Canonical URL
Capture Rate
Carousel Ads
Cascading Style Sheet (CSS)
Case Study
CC Email
Channel Strategy
Chat Bot
ChatGPT
Churn Rate
Classified Advertising
Click Bait
Click to Open Rate (CTOR)
Click-Through Rate (CTR)
Closed-Loop Marketing
Cold Call
Cold Email
Cold Outreach
Comarketing
Commercial
Company Domain
Contact Form
Content Advertising
Content Curation
Content Distribution
Content Management System (CMS)
Content Marketing
Content Optimization System (COS)
Content Promotion
Content Quality
Content Strategy
Content Supply Chain
Content Syndication
Content Template
Content Writing
Contextual Marketing
Conversation Qualified Lead (CQL)
Conversational Marketing
Conversion Event
Conversion Path
Conversion Rate
Conversion Rate Optimization (CRO)
Conversion Tracking
Copywriting
Core Web Vitals
Cost of Goods Sold (COGS)
Cost Per Acquisition (CPA)
Cost Per Click (CPC)
Cost Per Lead (CPL)
Cost Per Thousand Views (CPM)
Cost Per View (CPV)
Cross-Channel Marketing
Cross-Device Marketing
Cross-Selling
Crowdsourced Content
Customer Acquisition
Customer Acquisition Cost (CAC)
Customer Data Platform (CDP)
Customer Expansion
Customer Experience Automation (CXA)
Customer Experience Strategy
Customer Insight
Customer Journey
Customer Lifetime Value (CLV)
Customer Management
Customer Relationship Management (CRM)
Customer Retention Rate
Customer Success
Dofollow Link
Domain Authority
Digital Advertising & Marketing Glossary
Discover key terms in digital advertising and marketing to navigate the digital landscape with confidence.
1
10X Marketing3
301 Redirect302 Redirect
360 Marketing Campaigns
4
4 P's of Marketing404 Error
A
"Aha" MomentA/B Testing
Abandoned Cart
Above the Fold
Acceptable Spam Report Rate
Account Based Marketing (ABM)
Ad Copy
Ad Creative
Ad Extension
Ad Group
Ad Network
Ad Rank
Ad Server
Ad Targeting
Ads.txt
AdSense
Advertising Agency
Advertising Budget
Advertorial
Affiliate Marketing
Affiliate Network
Agency of Record
Agency Trading Desk
Agile Marketing
AI Marketing
AI Prompt
Alt Tag
Alt Text
Anchor Text
Annual Contract Value (ACV)
Annual Recurring Revenue
Anti-Spam Laws
Application Programming Interface (API)
Ask Me Anything (AMA)
Attribution Model
Audience
Audience Segmentation
Automated Guaranteed
Autoresponder
Average Open Rate
Average Order Value (AOV)
Average Revenue Per Account (ARPA)
Average Revenue Per User (ARPU)
B
B2B (Business to Business) MarketingB2C (Business to Consumer) Marketing
B2G (Business to Government) Marketing
Backlink
Banner Ad
Banner Blindness
BBC Email
Behavioral Marketing
Behavioral Segmentation
Behavioral Targeting
Below the Fold
Big Data
Billboard Marketing
BIMI
Bing Ads
Black Hat SEO
Blog
Blogging
Blue Ocean Strategy
Body Copy
Bottom of Funnel (BOFU)
Bounce Back Email
Bounce Rate
Bounced Email
Brand
Brand Ambassador
Brand Awareness
Brand Equity
Brand Evangelist
Brand Exposure
Brand Identity
Brand Image
Brand Influencer
Brand Integration
Brand Loyalty
Brand Management
Brand Manager
Brand Mention
Brand Narrative
Brand Personality
Brand Positioning
Brand Recall
Brand Recognition
Brand Reputation
Brand Salience
Brand Tone
Brand Value
Brand Value Proposition
Brand Voice
Branding
Breadcrumbs
Broad Match
Broadcast Text Message
Brochure
Browser
Browser Extension
Budget, Authority, Need, Time (BANT)
Bulk Email
Bundling
Business Email Compromise
Business Pitch
Business Proposal
Buyer Persona
C
Call to ActionCAN-SPAM Act
Canada's Anti-Spam Law (CASL)
Canonical URL
Capture Rate
Carousel Ads
Cascading Style Sheet (CSS)
Case Study
CC Email
Channel Strategy
Chat Bot
ChatGPT
Churn Rate
Classified Advertising
Click Bait
Click to Open Rate (CTOR)
Click-Through Rate (CTR)
Closed-Loop Marketing
Cold Call
Cold Email
Cold Outreach
Comarketing
Commercial
Company Domain
Contact Form
Content Advertising
Content Curation
Content Distribution
Content Management System (CMS)
Content Marketing
Content Optimization System (COS)
Content Promotion
Content Quality
Content Strategy
Content Supply Chain
Content Syndication
Content Template
Content Writing
Contextual Marketing
Conversation Qualified Lead (CQL)
Conversational Marketing
Conversion Event
Conversion Path
Conversion Rate
Conversion Rate Optimization (CRO)
Conversion Tracking
Copywriting
Core Web Vitals
Cost of Goods Sold (COGS)
Cost Per Acquisition (CPA)
Cost Per Click (CPC)
Cost Per Lead (CPL)
Cost Per Thousand Views (CPM)
Cost Per View (CPV)
Cross-Channel Marketing
Cross-Device Marketing
Cross-Selling
Crowdsourced Content
Customer Acquisition
Customer Acquisition Cost (CAC)
Customer Data Platform (CDP)
Customer Expansion
Customer Experience Automation (CXA)
Customer Experience Strategy
Customer Insight
Customer Journey
Customer Lifetime Value (CLV)
Customer Management
Customer Relationship Management (CRM)
Customer Retention Rate
Customer Success
D
Direct TrafficDofollow Link
Domain Authority