Background
Modoza is a specialized online store of Italian footwear, brand clothing, and bags created in 2009.
The site showcases 50,000 pairs of original men’s, women’s and children’s shoes from the latest collections of Italian brands.
Challenge
Nowadays Modoza is investing a lot of money in promoting their website online. This includes search engine optimization, pay-per-click advertising, social media marketing, etc. This helps Modoza bring a lot of quality traffic to their website. Today, according to Similarweb, Modoza has more than 100,000 unique visitors monthly to its website.
That’s why it’s even more troubling to know that just 3% of visitors convert on the first visit.
Marketers from Modoza were looking for a way to bring back non-converting visitors. As a secondary objective, they wanted to increase brand awareness and loyalty among the same target group.
Solution
Considering Modoza’s main objectives, we decided to start a dynamic retargeting campaign for the store. With dynamic retargeting in place, we can show all the store’s past visitors ads with products they were interested in. This helps return them to the site and convert a significant portion of the target group. All the ads contain Modoza’s logo and branded colors which helps Modoza increase brand awareness among their target audience.
The retargeting campaign is currently yielding 2.7% in CRR (Cost Revenue Ratio). This means that for every dollar spent on retargeting, Modoza is generating $27 in revenue. These are one of the best results we have seen so far from retargeting. Transaction rate is 0.73%. On average every visitor brought back by retargeting makes 12.4 page views, which means that the quality of visitors brought back by retargeting is very high and they have a high purchase intent.