Advertising space on websites is commonly sold through advertising agencies.
Rontar makes it easy to work with advertising agencies by providing you with a full set of functions to facilitate the process. In this case, we are discussing “ad packages”.
Ad packages are part of the Rontar ad server’s ad space impressions, which are selected according to certain criteria. For example, you can create an ad package of 100 thousand impressions for New York residents and offer this to an advertising agency.
This way, the advertising agency is able to handle their clients' ad campaigns with an understanding of the limits of the ad package they received.
Ad agencies appreciate the advantage that ad packages provide, as they guarantee the agency an exact number of impressions to work with, which is helpful for their campaign planning purposes.