Zlato.ua is a jewelry hypermarket that has a wide range of products, dozens of brands and a well-run working process.

Zlato officially opened at the end of 2014 and from that very moment the exhausting search for that “unique” item was left in the past.

Dynamic Retargeting

A dynamic retargeting campaign has been started for the online store. There are two main objectives that can be achieved with campaigns like this one.

  • 1Increasing online store sales by returning and converting the visitors who interacted with the website but left without making a purchase.
  • 2Increasing brand awareness and loyalty among those users who previously visited the website.

  • 1CRR (Cost Revenue Ratio): 6.3%
  • 2Conversion Rate: 0.67%
  • 4Average Session Duration: 4 minutes 1 second
  • 5Pages / Session: 5.71
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