Citrus


Citrus is the first Ukrainian specialized chain of stores of gadgets and accessories, created in 2000.

Citrus is represented by 44 stores in the regional centers of Ukraine, as well as, the online store www.citrus.ua and by three rental offices of personal transport.

 
Advertising product - Dynamic Retargeting

A dynamic retargeting campaign has been started for the online store. There are two main objectives that can be achieved with campaigns like this one.

  • 1Increasing online store sales by returning and converting the visitors who interacted with the website but left without making a purchase.
  • 2Increasing brand awareness and loyalty among those users who previously visited the website.

 
Results
  • 1ROI: 1960%
  • 2Conversion Rate: 0.74% -
    45%
    higher than the average
  • 3Bounce Rate: 13.95% -
    53.7%
    lower than the average
  • 4Average Session Duration: 7 minutes 15 seconds -
    40%
    higher than the average
  • 5Pages / Session: 6.84 -
    35%
    higher than the average
 
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