History of Development

The Rontar ad server solution was created by a group of developers and internet marketers with many years of experience in internet marketing.

As it often happens, the demand for a better system led us to the ideas that created that better system!

Back in 2009, there were some ad servers on the market. Many were too simple and just didn't meet our requirements, while others were too expensive, or difficult to use.

So, we decided to work on creating a new and powerful ad server… one that would have all the necessary features, but still be easy to use. We also thought there should be a way to offer a version for free.

Jump forward one and a half years to 2011 and the first version of Rontar was released. At that time, the features were still basic, but we did indeed offer ways to use it for free.

Later that year, we released a second version, with new features for website owners and advertisers added to the system.

In March 2012, we proudly released a completely redesigned, powerful new version of the Rontar ad server solution, with a totally redesigned user interface and new integrated features that make creating and managing your ad campaigns easier than ever before.

In 2013, Rontar entered the RTB market, launching its own SSP in order to help websites monetize their remnant inventory.

At the start of 2014, Rontar DSP was launched, offering customers 2 major products: Retargeting (incl. dynamic) and Maximum Coverage. At almost the same time, DMP was launched to manage users' data. Therefore, Rontar now have a complete range of technologies for online advertising, from AdServer to DSP.