{"id":496,"date":"2020-05-21T19:15:09","date_gmt":"2020-05-21T19:15:09","guid":{"rendered":"https:\/\/blog.rontar.com\/?p=496"},"modified":"2024-01-27T16:01:14","modified_gmt":"2024-01-27T16:01:14","slug":"where-are-native-ads-effective-and-how-do-i-use-them","status":"publish","type":"post","link":"https:\/\/www.rontar.com\/blog\/where-are-native-ads-effective-and-how-do-i-use-them\/","title":{"rendered":"Where Are Native Ads Effective And How Do I Use Them?"},"content":{"rendered":"\n

Traditional digital advertising has become so ubiquitous these days that people have started to become blind to it. Some <\/span>install ad blockers<\/span><\/a> to stop seeing banner ads altogether, while others develop banner blindness from being bombarded by the same banner ads over and over.<\/span><\/p>\n\n\n\n

All in all, this has led to a massive CTR decrease from a <\/span>whopping 44%<\/span><\/a> for the first banner ad in the history of the Internet, to a <\/span>negligible 0.05%<\/span><\/a>.<\/span><\/p>\n\n\n\n

At the same time, the demand for ads keeps growing, driving CPCs in Facebook Ads and Google higher and higher. This compels digital marketers to look for other, less crowded marketing channels, and native advertising has proved to be one of them.<\/span><\/p>\n\n\n\n

What is Native Advertising?<\/span><\/h2>\n\n\n\n

In a nutshell, native advertising is the use of ads in a way that would match the look and feel of the media they appear in.<\/span><\/p>\n\n\n\n

You can usually find native ads in the form of sponsored content in your social media feed, or as recommended content on a web page.<\/span><\/p>\n\n\n\n

Native ads don\u2019t usually look like ads at all, but rather like part of a website\u2019s editorial content. This helps marketers expose the website\u2019s readers to advertising content while avoiding all the cons that come with banner ads.<\/span><\/p>\n\n\n\n

Native Advertising Examples<\/span><\/h2>\n\n\n\n

Here\u2019s a good example of native advertising on Facebook: <\/span><\/p>\n\n\n

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\"Facebook<\/a><\/figure><\/div>\n\n\n

This is one of the many examples of native ads I\u2019ve found in my Facebook desktop feed. As you can see, the post is marked as Sponsored. Also, instead of taking the visitor to the enquiry page for one of the company\u2019s services, it takes the visitor to a landing page where they are offered to download a free spreadsheet. <\/span><\/p>\n\n\n\n

Another great example of using native ads is the Yahoo<\/a> website: <\/span><\/p>\n\n\n

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\"Yahoo<\/a><\/figure><\/div>\n\n\n

As you can see, a sponsored ad is placed naturally in the same news feed with editorial content. Unlike the Facebook example above, in this case we land on a content website with lots of editorial articles and Google Ads. <\/span><\/p>\n\n\n\n

These two different examples also tell us that native advertising can be leveraged not only to gather leads for the product and services that you are selling, but also to increase traffic to your website if that\u2019s what you need.<\/span><\/p>\n\n\n\n

Sponsored Content vs Native Advertising vs Content Marketing. What is the difference?<\/span><\/h2>\n\n\n\n

We\u2019ve already touched base on what native advertising is, but what is sponsored content? And where do sponsored content and native ads stand in your overall content marketing strategy?<\/span><\/p>\n\n\n\n

What is Sponsored Content?<\/span><\/h3>\n\n\n\n

Unlike a standard native ad unit which when clicked, takes you to a third-party website,  sponsored content is published on the same website and takes you to an inner page of that website.<\/span><\/p>\n\n\n\n

Sponsored content can be created by you, or by the site owner themself. Sponsored content can be in the form of a blogpost, videos, SlideShare, infographics, or any other type of content you can imagine.<\/span><\/p>\n\n\n\n

Sponsored content is usually published and placed for life. In some cases, the site owner may want to publish your content for just one year. After that, they might delete your content.<\/span><\/p>\n\n\n\n

Another huge difference is the process of how you secure publications. With native ads, you would usually do this via a native advertising platform. With <\/span>Rontar<\/span><\/a>, all you need to start a native advertising campaign is come up with a headline and a description, and have a target page.<\/span><\/p>\n\n\n\n

With sponsored ads though, you need to establish a guest post outreach process and negotiate with each website separately. Alternatively, you could use one of the many influencer marketing platforms like <\/span>Intellifluence<\/span><\/a>, where all the legwork has been done for you. When you reach out to someone using these platforms, you can rest assured that they will not be surprised to hear a sponsored content pitch. The positive response rate will be much higher as well.<\/span><\/p>\n\n\n\n

Native Advertising as Part of Your Content Marketing Strategy<\/span><\/h3>\n\n\n\n

Content marketing can come in many forms and shapes. But in essence, you create content and then publish it either on your website or a third-party website to expose that content to a new audience. In either case, your reach is limited to the audience of that media. However, you could go the extra mile and amplify that content using native ads to reach an audience far beyond the media it\u2019s published on. <\/span><\/p>\n\n\n\n

Native ads can not only be used to amplify the original reach, but also to shorten the timeframe within which you will get results from your content marketing efforts. For example, instead of waiting for six months to a year before your content creation efforts kick in, you could create a native advertising campaign right after your first piece of content is out. Just create a native ad, specify your newly published blogpost as the target page, and then select your target audience. In a few hours your campaign will be up and running and you will be getting new visitors to your brand new content. No need to wait.<\/span><\/p>\n\n\n\n

A bit later I will show a few examples of how this can be done for both eCommerce and B2B businesses.<\/span><\/p>\n\n\n\n

Benefits of Native Advertising<\/span><\/h2>\n\n\n\n

In the eyes of consumers, there are a lot of benefits and advantages to native ads over traditional banner ads:<\/span><\/p>\n\n\n\n