{"id":44,"date":"2018-07-17T10:42:55","date_gmt":"2018-07-17T10:42:55","guid":{"rendered":"https:\/\/blog.rontar.com\/?p=44"},"modified":"2024-01-29T13:15:26","modified_gmt":"2024-01-29T13:15:26","slug":"how-to-track-conversions-correctly-six-standard-attribution-models","status":"publish","type":"post","link":"https:\/\/www.rontar.com\/blog\/how-to-track-conversions-correctly-six-standard-attribution-models\/","title":{"rendered":"How to Track Conversions Correctly. Six Standard Attribution Models."},"content":{"rendered":"\n
Nothing is more important for a marketer than correctly tracking the effectiveness of a company\u2019s marketing activities. Are your ads working? Is it worth staying active on social media? Are your email campaigns effective? A properly configured attribution model can answer these important questions.<\/p>\n\n\n\n
However, there are few things in analytics more complicated than setting up a good attribution model. According to a survey, 77.6% of marketers are uncertain if they are using the correct attribution model<\/a>, while 29.7% chose their current model because it was easy to implement<\/a>.<\/p>\n\n\n\n Given the complexity of the task, it is necessary to answer a number of questions in depth:<\/p>\n\n\n\n In order to answer these and many other questions, we will take a good look at the data of Rontar<\/a>\u2019s Big Data platform. This, I believe, is the only guide you will need to configure an effective and complete conversion attribution model for your company.<\/p>\n\n\n\n OK, let\u2019s go.<\/p>\n\n\n\n An attribution model is the rule, or set of rules, that determines the contribution of each marketing channel on the path to conversion. In other words, a properly configured attribution model will let you know whether or not your search ads, retargeting, email campaigns, and other marketing channels affect the total number of conversions \u2014 and, if so, how.<\/p>\n\n\nAn attribution model is the rule that determines the contribution of each marketing channel to a conversion. <\/a><\/span>Click To Tweet<\/a><\/span>\n\n\n\n All existing attribution models can be divided into two major categories: single-touch attribution models and multi-touch attribution models.<\/p>\n\n\n\n At present, 39% of marketers use single-touch attribution models.<\/p>\n\n\n\n
Attribution models: definition and types<\/h2>\n\n\n\n
Single-touch attribution models<\/h2>\n\n\n\n