10 Other Ways to Say “We Appreciate Your Business”

Expressing gratitude to your customers or clients is crucial in maintaining good relationships and building loyalty. However, using the same phrase, like “We appreciate your business,” can become repetitive and lose its impact over time.

In this article, we’ve compiled ten alternative phrases that are professional, yet not overly formal, to help you convey your gratitude in a fresh and sincere way. These alternatives are suitable for various professional settings and communication channels.

Is “We Appreciate Your Business” a Good Phrase to Use?

The phrase “we appreciate your business” is commonly used in professional settings to express gratitude towards customers or clients. It is considered professional, formal, and polite. This expression is appropriate for various situations, especially when aiming to build or maintain a positive relationship with your customers.

It works well with all types of recipients, including new and returning clients, and across multiple communication channels such as emails, letters, and during phone conversations.

Here is a short example:

Dear Mr. Franklin,

We appreciate your business and look forward to continuing our partnership in the coming year.



  • Conveys gratitude, enhancing customer relationship.
  • Increases the likelihood of repeat business by making customers feel valued.
  • Appropriate for a wide range of industries and customer interactions.


  • Can be seen as generic if overused or not personalized.
  • May lack impact without additional, specific comments on the customer’s action or relationship.
  • Could be outshined by more creative expressions in certain contexts or industries.

Someone might want to seek an alternative phrase to “we appreciate your business” to stand out or to convey gratitude in a more personalized manner.

10 Other Ways to Say “We Appreciate Your Business”

Here are ten professional alternatives to the phrase “We Appreciate Your Business” that can be used in workplace emails:

  1. Thank you for your patronage.
  2. Your support means a lot to us.
  3. We’re grateful for the opportunity to serve you.
  4. Thank you for choosing us.
  5. Your business is highly valued.
  6. We’re thankful for your trust in us.
  7. Your satisfaction is our priority.
  8. It’s a pleasure to work with you.
  9. We cherish your continued support.
  10. Your partnership is greatly appreciated.

1. Thank you for your patronage

This alternative conveys gratitude in a professional and polite manner, similar to “we appreciate your business.” It suggests a formal tone of appreciation for the customer’s choice to use your services or buy your products. Compared to the original phrase, it adds a touch of personalization by recognizing the act of patronage.

This phrase is especially well-suited for communications with long-standing clients to acknowledge their ongoing support. It works well in emails, letters, and verbal conversations, making it flexible across various communication channels.


Dear Valued Client,

Thank you for your patronage. We look forward to serving you again soon.

Best regards,

2. Your support means a lot to us

This phrase adds a more personal touch, suggesting that the customer’s support has a significant impact on the business. It’s both professional and polite, but with an added layer of sincerity. This makes it a strong synonym to “we appreciate your business” by emphasizing the value of the customer’s choice.

It is particularly effective in messages aimed at reinforcing the importance of customer loyalty or after a customer has participated in a feedback survey. Ideal for email communications, it can also be used in social media responses and thank you cards.

Email sample:

Dear Team,

Your support means a lot to us, and we're excited to continue growing together.

Warm regards,

3. We’re grateful for the opportunity to serve you

This alternative emphasizes gratitude for the service opportunity, suggesting a formal and polite tone. It positions the business as being in service to the customer, highlighting a customer-centric approach. This phrase can be seen as more humble and appreciative compared to the original.

This expression fits well when addressing first-time customers or following the completion of a service. It is suitable for emails, direct messages, and service feedback forms, offering a versatile option for various platforms.

Here’s an example:


We're grateful for the opportunity to serve you and hope to exceed your expectations.


4. Thank you for choosing us

This phrase directly acknowledges the customer’s decision in selecting your business over others. It’s both professional and polite, and conveys gratitude in a clear, straightforward manner. The personalization of “choosing us” enhances the message of appreciation.

It’s particularly effective in welcome emails, order confirmations, and after service completion messages. This alternative is well-suited for any digital communication, including emails and messaging platforms.

Email example:

Dear Friend,

Thank you for choosing us for your needs. We're thrilled to have you with us.


5. Your business is highly valued

This statement is both professional and formal, reaffirming the customer’s importance to the business. It mirrors the sentiment of the original phrase by recognizing the value of the customer’s business. This alternative might come across as slightly more formal than others.

This phrase is best used in contexts where you want to emphasize the significance of the customer’s contribution to your business. Ideal for use in thank-you emails, annual customer appreciation messages, and loyalty program communications.



Your business is highly valued by our team, and we're committed to providing you with the best service.

The Customer Care Team

6. We’re thankful for your trust in us

This alternative highlights the customer’s trust, adding a level of emotional depth to the appreciation. It’s professional, polite, and carries a personal tone. This version suggests a more intimate appreciation than the original, focusing on the trust aspect.

It works well in communications following a significant purchase, a successful project completion, or when dealing with sensitive customer data. Suitable for email, it also fits into thank-you cards or personal notes.

Here’s an example:

Dear Customers,

We're thankful for your trust in us, and we strive to maintain it every day.


7. Your satisfaction is our priority

This phrase focuses on the company’s dedication to customer satisfaction, offering a professional and polite alternative to expressing gratitude. It implies a commitment to meeting and exceeding customer expectations, which can be particularly powerful in service-based interactions.

Ideal for use in service follow-up emails, customer feedback requests, or after resolving a customer complaint. This alternative fits well in both digital and physical forms of communication.

Email sample:

Dear Guest,

Your satisfaction is our priority, and we hope our service reflected that on your last visit.

Yours truly,

8. It’s a pleasure to work with you

This option implies a continuous relationship, expressing that the company enjoys the ongoing collaboration. It is both professional and polite, suitable for business-to-business (B2B) relationships or long-term clients. The phrase suggests mutual respect and enjoyment in the partnership.

Especially suitable for communications within ongoing projects, partnership announcements, or when expressing eagerness for future collaborations. It’s fitting for emails, professional networking platforms, and business meetings.

Email example:

Dear Partner,

It's a pleasure to work with you. Here's to many more successful projects together.

Best regards,

9. We cherish your continued support

This alternative expresses a deep appreciation for the customer’s or client’s ongoing support. It’s both professional and polite, with an emotional undertone that conveys a strong sense of value for the relationship. Compared to the original, it suggests a more long-term appreciation.

Best used in communications aimed at long-standing clients, in loyalty program messages, or during milestones and anniversaries. Effective in a variety of mediums, including emails, newsletters, and special announcement communications.


Dear Supporters,

We cherish your continued support and look forward to many more years together.

The Team at Green Futures

10. Your partnership is greatly appreciated

This phrase is ideal for expressing gratitude towards customers or business partners in a professional, formal, and polite manner. It underscores the value of the partnership, implying a mutual and beneficial relationship. This alternative is particularly effective in contexts where the collaboration or contribution of the other party plays a critical role.

Suitable for use in partnership announcements, after the conclusion of a collaborative project, or when recognizing the contributions of stakeholders. This phrase fits well in professional emails, official letters, and as part of formal presentations.

Email sample:

Dear Collaborators,

Your partnership is greatly appreciated, and we're honored to work together towards our shared goals.

Warmest regards,

Final Thoughts

Showing appreciation for customer support and business is key to building lasting relationships. The phrases listed offer fresh ways to say thank you, making your message feel more personal and genuine. Whether you’re emailing a client, completing a transaction, or just want to acknowledge ongoing support, using these alternatives can positively impact your professional interactions.

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