How often do visitors view several pages of your website and then leave without making a purchase? This scenario is far from ideal, as each visitor you attract costs you both time and money.
Imagine optimizing your website for SEO, and buying contextual and banner ads, yet achieving a conversion rate of just 1-2%. This means that 98 out of every 100 visitors leave your website without making a purchase.
You can avoid this situation by taking advantage of retargeting techniques.
If a visitor leaves a website without making a purchase, it doesn't necessarily mean he's not interested in your product. Research shows that a user must be contacted an average of 5-7 times before deciding to buy.
Retargeting techniques allow you to locate your visitor on the Internet and display an ad wherever he happens to be.
Imagine you're the owner of an online home appliance store. You'd like to track all the visitors who viewed the “refrigerator” section of your website, and show them an ad reminding them of the fridges you sell.
A visitor arrives at your online store, views a list of fridges, and some specific models in particular, then leaves the website.
Now, wherever he is, he will see an ad reminding him of his interest in the particular fridges he viewed.
Depending on what a user will see in the ad, retargeting can be divided into 2 types:
Dynamic retargeting shows a user those particular products or services he was interested in.
Dynamic retargeting works in the following way. You place an HTML snippet on your website. After a user visits the website, Rontar tracks him and later shows him ads featuring products or services he was interested in. As a result, some users come back to the website and make a purchase.
A dynamic ad will look like a banner, and will feature one or more products or services from your product feed. Look at the sample:
And you don't need to create such an ad yourself! Simply select one of the available templates, changing any colors if you need to, and Rontar will do the rest automatically!
Classic retargeting will show your website's visitors graphic banners reminding them of their interest.
Classic retargeting works in the following way. You place an HTML snippet on your website. After a user visits the website, Rontar tracks him and later shows him banner ads. As a result, some users come back to the website and make a purchase.
The main formats are Top, Premium and Megapremium.
To launch a classic retargeting ad campaign, you need to provide us with banners in the required sizes.
Retargeting offers a number of advantages over other types of targeted ads:
You pay per clicks. The higher the click price you set, the more clicks and conversions you get.
Our specialists will help to set up your ad campaign in the best possible way.